Build & grow
to drive growth.
At its core, Inneract is a marketing and business development consultancy and advisory. We provide full marketing management and business development support. We are extremely growth focused.
We only work with companies who are willing to focus on strategy first – because we’ve learned hard lessons about jumping into marketing projects without first understanding the pulse of the company, its people, and its customers – or its vision, goals and value. Without a clear upfront strategy, results are inconsistent, fragmented and loosely aligned – creating frustration and unmet expectations for everyone involved.
So, we always start with strategy and then move into action by developing marketing plans, implementing the plan, and driving growth through business development. We don’t believe in templates or cookie cutter marketing programs. We think your business is worth more than a column width of options. Our work is custom, thoughtful, deliberate and sustainable!
Our Name & Logo
Our name and logo were developed with a deep sense of purpose and process. Our name, Inneract, is our mission. It means that we build brands from the inside out.
The Center Diamond:
Build your brand from the inside out. Start at the core –where you’ll find strengths and weaknesses that need addressed. This is the hard part because it takes time & resolve (and putting aside ego for the sake of the bigger mission).
The Outer Links:
Linking marketing and business development. They are the driving forces that help drive value to your audiences.
Our owner, Sheri Pettoni, started Inneract after 25 years’ experience of inside corporate marketing management. Marketing strategy and management are at the heart of our business. When Inneract was launched, we didn’t want to be a typical marketing agency because we believed there could be a conflict of interest in pushing/selling marketing tactics that are not in the best interest of the client. So through the years, we’ve developed a large network of creative partners for websites, SEO, design, social media, video, etc. We work with these teams on creative brainstorming, driving and “policing” the brand, meeting deadlines and overseeing projects.