BUILDING PPRODUCT MANUFACTURER MARKETING CHALLENGES?

Helping Building Product Brands Lead and Win

Inneract Strategies provides marketing leadership and business development for building product manufacturers. We help you get specified by the right people, build strategic partnerships, and scale smart.

Identify Gaps in Your Brand Identity

A consistent brand is a strong brand. Our strategic audits help you get the lay of the land and determine the highest value focus areas.

Elevate and Promote Your Products

Marketing in the building industry is unique. We create an equally unique plan to spread the word about your product.

Establish Strategic Partnerships

Partnering with us means more than industry introductions. We uncover fresh opportunities, identify innovative perspectives and initiate strong alliances on your behalf.

Build Lasting Relationships That Drive Growth

Sales happen where trust-based relationships exist. Let us help you nurture the ones needed to grow your brand.

Are your operations ready to scale?

Take the quiz to find out!

Learn whether your building material manufacturing business exists on a solid marketing and sales foundation that will propel you to your next revenue milestone. Explore opportunities to refine your strategy so you can make more sales!

With nearly 30 years of hands-on experience and far reaches throughout the building materials industry, Inneract brings more than marketing solutions to our clients – we drive momentum. We know the roadblocks that prevent great companies from scaling, and we know how to clear them.

Our tailored approaches are designed to meet you where you are and get you where you want to go. Whether you are launching into new markets, refining your brand story, or trying to reach your ideal audience, we help you break through revenue ceilings and gain lasting traction.

At Inneract, we’re not just campaigns; we create intelligent systems, champion strong partnerships, and unlock new growth.

You bring the vision. We’ll help you execute with clarity, confidence, and results.

Learn More About Inneract’s Team

Who We Work With

The Growth-Stalled Founder

"We've hit a wall. Our product is strong, but we're not growing fast enough."

Let's Break Through

The Overextended President

"We're growing, but marketing is a patchwork of freelancers and 'random acts.'"

Let's Fix That

The Technical Expert Turned Owner

"I know my product inside and out, but marketing? That's not my wheelhouse."

Let's Take The Wheel

The New Market Explorer

"We've had success regionally, now we're ready to go national (or vertical)."

Let's Scale Up

Services We Provide

Fractional CMO Leadership

Go-to-Market Strategy
Brand Positioning and Architecture
Messaging Development
Marketing Plans
Leadership Team Collaboration

Technical Marketing

AIA-Accredited Presentations
Product Submittals & Spec Support
Installation Manuals
Product Data Sheets

Business Development & Strategic Partnerships

Outreach to Specifiers and Partners
Strategic Partnership Development
Virtual & In-Person Presentations
Support Early Engagement

Marketing Execution

Marketing Literature
Branded Materials
Event Planning and Public Relations
Manage External Marketing Partners
Rep Team Communication

Inneract’s Three Steps to Increase Your Sales

We don’t believe in cookie-cutter marketing programs because your brand is unique, and your experience should be, too.

ASSESS

With all projects, a comprehensive assessment determines how we build your action plan. Identifying opportunities to enhance brand identity, leverage your product, and make waves in the industry is where we begin.

REFINE

We develop a custom plan to enable you to achieve your marketing and sales goals. Implementation oversight, staff training and strategic management are all part of our 360-degree service.

SCALE

With your brand identity refined, we focus on the unique sales landscape of the building industry. We’ll seize opportunities for lunch and learns, independent representation, trade show attendance and more to get your product in front of the right audience and scale your sales.

Bringing a building material to market requires more than just a great product.

You may be missing the key to a strong foundation:

Executive-Level Strategy

What Industry Insiders Are Saying About Inneract

"Sheri is a unicorn when it comes to marketing. Not only is she an extremely strong, strategic guide and experienced counselor, she combines that strategy with an ability to execute flawlessly and ensure there is constant forward motion against your business goals."

"Sheri and her firm established a website and advertising campaigns, attended trade shows, lunch and learns at interested possible customers sites, visited the manufacturer, and conversed with our sales reps to answer questions on how best to sell the product. She arranged contracts with roofing suppliers and branded our product as the number one roofing insulation in the country."

"Sheri possesses a deep understanding of various industries and an uncanny knack for identifying gaps and positioning our organization for growth. Her exceptional networking skills and ability to establish meaningful connections immediately facilitated numerous collaborations, resulting in numerous job opportunities."